B2B Long-Form Selling
Context
This page contains examples of copywriting for long-form sales page and email.
This sales funnel was produced for ABT in 2022. ABT is a music listening therapy program that used by practitioners (such as speech therapists, occupational therapies, educational aids, etc.) in their practices. These practitioners are called TLP Providers.
To inform potential TLP Providers about its benefits, a webinar and post-webinar email series were created.
The webinar sign up page, and post-webinar automated email series focused on the benefits of adding this modality to their private practices.
A/B split tests were conducted to optimize the language on the webinar landing page, as well as the email copy.
Adding this automated webinar funnel to ABT’s business operations helped reduce the human resources needed for lead generation, and allowed their selling team to focus on later-stage selling.
You can read an example of an email in the automation and webinar sign up page copy below.
B2B (business-to-business) selling can be challenging due to its complexity, longer sales cycles, and involvement of multiple decision-makers.
To navigate these challenges, I can help by providing insights, strategies, and tailored advice on understanding your target market, refining your value proposition, building strong relationships, and optimizing your sales process for better results.
Ashley Bramwell 