UGC Campaign Assets

Context

This page contains examples of my copywriting for a user generated content (UGC) campaign.

UGC includes videos and images from real customers sharing their experience with your product.

It’s powerful social proof, offering diverse perspectives and use cases, and helping customers visualize your products in their lives.

This cost-effective strategy also extends your brand’s reach through organic, word-of-mouth marketing.

For the following client, I crafted a personalized post-purchase email automation that reaches customers at strategic intervals post-purchase.

The automated emails guide them to a dedicated landing page, offering the choice to share their feedback through a recorded video or a written review.

You can read an example of my UGC campaigns below.


When it comes to selling online, user-generated content (UGC) is like gold. It adds real-life stories and trust to your brand.

Let’s chat about how I can spice up your strategy and copywriting to not just get sales but also turn your customers into enthusiastic storytellers, sharing their experiences and building a buzz around your products