Career Interests: digital marketing, copywriting, email, content strategy

Freelance Digital Marketer, Copywriter, Lead Generation

August 2023 – Present

Victoria, British Columbia, Canada

ashleybramwell.ca

• Managing a portfolio of clients, delivering high-quality copywriting, email marketing, and lead generation projects within tight deadlines.
• Developed, delivered, and measured integrated content strategies across multiple channels. Delivering high-quality copywriting services, ensuring that all content aligned with the clients’ brand voice and effectively communicated key messages.
• Spearheaded email marketing campaigns, from concept to implementation, resulting in average open rate of 43%, click rate of 4% for clients that were previously not utilizing email marketing.
• Developed and implemented email marketing automations from the ground up, enhancing efficiency and personalization for clients’ customer communications.
• Conducted comprehensive customer research for B2B clients, and leveraged market analysis tools and industry databases to compile a well-researched list of B2B leads, ensuring data accuracy and relevance to
  the client’s business objectives.

Digital Media Manager & Business Development at Conscious Partners

August 2018 – August 2023

Victoria, British Columbia, Canada

https://conscious.partners

Conscious Partners is a data-driven digital marketing agency, working exclusively with consumer products, services and technology that improve mental, emotional, and physical wellbeing.

• Developing and implementing strategy, branding, UX and digital marketing campaigns for clients through Pay Per Click Advertising, Email, Native Advertising, Blogs, Webinars, Podcasts, and WordPress site development. 
• Specializing in conversion copywriting for advertisements, email, landing pages, social media, and paid media.
• Planning and conducting competitor analysis, benchmarking, persona development, and user journey mapping for the purpose of writing engaging copy for website, social media, email and landing pages.
• Delivering comprehensive reports with data-driven insights from surveys, website traffic and ad performance.
• Developing multi-platform social media strategies for health, wellness, and innovation brands, optimizing engagement and comment response. Remedied social media platform algorithmic penalties, aligned channels, and defined Key Performance Indicators (KPIs) to ensure lasting success. 
• Orchestrating cross-disciplinary teams across multiple time zones. Guaranteeing on-time client deliverables with a focus on quality and profitability.
• Identifying influencers, affiliates, podcast opportunities for clients; crafted persuasive email copy for affiliate collaboration, expanding brand reach and engagement.
• Building high impact proposals that identify marketing opportunities and demonstrate the value of service delivery.
• Signing new clients contracts and met KPI metrics such as contributing to an increase of $17,500 in monthly recurring revenue for the agency, and ensuring delivery of high-quality digital marketing services with a 20% profit margin.

Associate Media Buyer & Content Administration at Abundance Digital

February 2017 – September 2018

Victoria, British Columbia, Canada

https://abundancedigital.com/

Abundance Digital develops digital services, products and technology for companies looking to succeed in the vast digital market.

• Delivering Search Engine Optimized (SEO) content by procuring, hiring and managing a team of 30 freelance writers, training on SEO best practices, and managing a budget for content per site.
• Development of SEO strategy including keyword research, pitching ideas, and quality control on finished content.
• Testing clients’ websites and ensuring high-quality standards for SEO and UX metrics.
• Creating display advertising accounts on Google Ads and Microsoft Ads, ad copy testing, keyword research and bids, audience parameters, and ensuring a small daily ad budget before delegating accounts to the media buying team.

Brand Ambassador at Agent 99

February 2016 – August 2016

Kingston, Ontario, Canada

• Exemplified the client’s corporate identity through personal presentation, demeanor, and alignment with core values.
• Actively contributed to online brand awareness and engagement on various social media platforms.
• Attended ‘pop-up’ retail locations to represent the brand, ensuring excellent customer service and the promotion of high-quality products.
• Supported event logistics by assisting with setup and teardown of equipment and merchandise.

@agent99kingston on Facebook and Instagram
http://www.shopagent99.com/

Sales Associate at Blueprint Clothing Company

September 2015 – August 2016

Kingston, Ontario, Canada

• Consistently surpassed individual and group sales targets, demonstrating a strong sales record.
• Skillfully addressed customer inquiries and concerns, ensuring satisfaction and trust.
• Crafted distinctive and memorable customer interactions, fostering brand loyalty.
• Collaborated in designing captivating product displays and store layouts for an enhanced shopping experience.
• Proficiently managed transactions, including making change and operating the Point-of-Sale System.

Graduate Teaching Assistant at Queen’s University

September 2014 – April 2016

Kingston, Ontario, Canada

PSYC 399 Selected Topics in Psychology II: The Cognitive Neuroscience of Action.
Instructor: Dr. Randall Flanagan.

PSYC 398 Selected Topics in Psychology I: Human Memory.
Instructor: Dr. Douglas Mewhort.

PSYC 231 Personality Psychology.
Instructors: Dr. Michael Condra & Dr. Ada Mullet.

PSYC 251 Developmental Psychology.
Instructor: Dr. Beth Kelley.

Shift Manager at Ricki’s, Store 396

October 2009 – August 2014

London, Ontario, Canada

• Proficiently delegated shift responsibilities and exceeded both individual and group sales targets, highlighting my leadership and sales acumen.
• Ensured the consistent achievement of key performance metrics such as Sales Per Hour, Units Per Transaction, and traffic conversion rate within my team.
• Responsively addressed customer inquiries and crafted exceptional customer experiences, reinforcing brand loyalty.
• Contributed to the creation of visually appealing product displays and store layouts, enhancing the shopping environment.
• Expertly managed financial transactions, including cash handling and operation of the Point-of-Sale System.
• Played a pivotal role in the store opening team for the Ricki’s location at Ira Needles Boardwalk, Kitchener, Ontario in the summer of 2013.
• Participated in diverse tasks, including minor construction work such as shelving installation and furniture assembly, stock organization, and display setup.
• Demonstrated commitment to cleanliness and organization in various capacities during the store’s launch.

Lab Assistant at University of Western Ontario

October 2012 – April 2013

London, Ontario, Canada

Developmental Research in Psychology, Zarbatany Lab at University of Western Ontario.

Used Noldus Observer to code videos of peer group influences on cheating behavior in children, reconciled inter-observer reliability.

Lab Assistant at University of Western Ontario

February 2013 – March 2013

London, Ontario, Canada

Cognitive Neuroscience Research, Culham Lab at The Brain and Mind Institute at The University of Western Ontario.

Provided informed consent to participants and compensation for their time, operated the stimuli machine inside the scanner room during data collection sessions.